Facebook announced in May that only 16% of a brands content in actually seen by that brands fans. That means if you think you have 10,000 “fans”, that only 1,600 actually saw your message.
http://mashable.com/2012/05/24/facebook-post-reach/
So…now that you have spent a lot of money driving YOUR customer away from your owend site to you Facebook site, what do you do if you want to reach more than 16% of your customers that you have driven to Facebook?
Facebook now provides the answer! You can simply pay Facebook, and you can buy your brand’s message onto your customers Facebook page.
http://mashable.com/2012/05/31/facebook-promoted-posts-tips/
It is the greatest campaign ever! You spend your money driving your customers away from your site to your Facebook site, and then you have to pay Facebook so that your customers actually see your message and then click back to your site.?!?!?!
Maybe there is an easier way? Maybe you should be driving traffic to your site and not pay the middle man?
